In 2011, Visualzink contacted Lamole for a collaboration to participate in competing to redesign the IDs for the prestigious channel Canal Plus, leader in paid TV in Spain and with a remarkable history in brand development. The proposed approach, winner of this pitch, meant a return to the textures and patterns of nature, to the expression of life and the forces of nature, all within the conspicuous tridimensional logo of Canal Plus. We also sought a differentiation from the environment of synthetic images that is so predominant in channel IDs, in their most immediate context.
Produced by SUPERESTUDIO™
Directed by LAMOLE™
Agency:
Visualsink
