On Air worldwide branding for Sony Networks.

We are happy to present the all-new, worldwide animax 2010 look. An entirely new positioning and programming, which will feature live-action series, reality, lifestyle and music. The exploration of a world made for the youth and by the youth, colorful, energetic, in-front creatively and innovative was the main guideline when working in a project that aims at discovering and sharing daily and aspirational experiences lived by free spirited young people having fun in a healthy yet rebellious way.


From a technical standpoint, the use of language and setting involved working with different POVs subjective and snorri cameras, mainly to emulate and involve the channels young audience, and present situations to which they can naturally relate to.



Directed by LAMOLE™